Thursday, May 8, 2008

Trackademicks Interview


Being from the Bay Area where recently the Northern California region’s local hip-hop scene has been slated with the moniker of “hyphy,” there is a truly exceptional producer hailing from Alameda (an island just off the coast of Oakland). He has made a solid name for himself by remixing songs such as “Tell Me When To Go” by E-40, “Never Be The Same Again” by Ghostface Killah, and even Jill Scott’s “Golden.” Trackademicks might not be a household name yet, but he has the talent from production to do great things in the music world. I seen Trackademicks at a show he had with Zion I in January here in San Francisco, and I was really blown away by his production and live set! After meeting DJ Tap 10 (his DJ) and talking to him for a bit, Tap handed me Trackademicks’ “[RE]mixtape Volume 1.” From the first listen of this mixtape, I knew right then and there that Trackademicks would become a producer that I would be looking forward to hearing new material from on a regular basis. I got the opportunity to talk to Trackademicks about his latest release, “The [RE]mixtape Volume 2,” his formula for remixing, etc:

Being from the San Francisco Bay Area, what local bands, rappers, etc. have been influences on you in the way you formulate your production? What equipment do you use for making your beats, and do you play live instruments?

The Bay is so prolific when it comes to music. In terms of artists from the Bay that have directly influenced my style, Raphael Saadiq, Hieroglyphics, and the Khayree’s production have all been very important. I think the most important thing I’ve taken from the region is the overall laid back feeling in the music, the classic overarching theme and elements of cool and chill in the music. Khayree’s productions for Ray Luv, Mac Dre, and Mac Mall were what made me fall in love with lead synth lines and beat switch ups in a Mobb music format. Hiero did hip-hop that was so quintessentially west coast that I fell in love with everything from the way the samples were flipped to the enunciation in their raps. Raphael Saadiq is just amazing. His work everyone from the Roots to Kelis has been important to the soul aesthetic in my music. In my opinion, he’s the best producer out of the Bay…

As far as my weapons of choice, I learned to make beats on an Ensoniq ASR-88. That has remained the centerpiece of my production process. I also use Roland Juno 60, a Nord Lead, a Seil DK 600, Reason, Pro Tools and a gang of records. I played the saxophone from the fourth through the twelfth grade. All that time spent in the school band was extremely important for my development as a producer, as it gave me a background in music theory.

What is the group, Honor Roll? How did all of you guys come together to create this group? How did you meet DJ Tap 10?

Most of us came up together. I’m a proponent of crews getting together organically as we did. There are seven of us in the crew: DJ Tap.10 (DJ/A&R), Mike Baker the Bike Maker (MC), Spank Pops (MC), Moxmore (MC), 1 O.A.K. (Artist/Producer), Josie Stingray (MC), and myself (Artist/Producer). I went to high school with Mike Baker and Moxmore. We joined Youth Radio, a Berkeley based youth organization, and met DJ Tap.10. 1 O.A.K. was also part of Youth Radio. Spank Pops and Josie came to be part of the crew through a close friend. We were all into the same music and understood the importance of making well-informed music for the Fre$h generation to bridge gap between old and the new, infusing it with artistic influences from all genres. The Honor Roll is here to turn the ideal into reality.

Your latest release, “The [RE] mixtape Volume 2” had hella songs on it that I was feeling! My favorite song on there was with Little Brother’s Phonte, “Halfway.” Which songs on the mixtape are your favorites?

“Halfway” is a great song. Phonte is an amazing artist. I hooked up with him after doin’ the Windimoto Remix (he’s the vocalist on the song). I shot him a few beats and he banged this out with Carlitta Durand. As far as my favorites, I have to say that I love the whole project. The whole reason I make music is for my own listening pleasure. I hate to say it, but you might catch me slappin’ my own project on more than one occasion. This love I have for my own music is what keeps me making more. It’s about drive, not vanity.

Growing up, what genres of music were you exposed to that you now can say has helped mold your production style?

Before I was even into hip-hop I was into 80’s pop like Wham! and Tears For Fears, CTI Jazz like Grover Washington and Bob James, and R&B like Cherrelle and Bobby Brown. I would say that my musical sensibility is very rooted in the 80’s, with the prominence of synth-driven soundscapes. In high school, I really got into electronic music across the board, from deep house, to soulful drum & bass, to trip-hop, to broken beat. I love to mix rhythmic, melodic, and textural differences between all of these genres to create a new hybrid music. I’m biracial, Filipino and Black. I strive to make music how my parents made me… Mix it all up!

You have a very unique sound to your beats, man. I would describe it as ambient club lounge music or even chill-out at the crib music. How would you describe your music in your own words?

I usually let the music speak for itself instead of trying to describe it for artistic reasons.

However, taking a cue from the BEST group in hip-hop, Outkast, I call my brand of music “WesternSlapademickTenderSmobbinCosmicMusic”. The music is just that; Super-Sonic-Sensual-Soulectronic- Futuristic-Vintage-Synthetic-Classically-Intellectual-Slap! [This is] the soundtrack from the Fres$hcoast from the Fre$h Generation.

Are you currently working on any projects for anyone else or even yourself right now? What artists can music heads expect to hear that you have worked with in the near future?

Right now I have a lot on my plate. I have a 12” coming out on Fool’s Gold Records for “Enjoy What You Do”/”Topsidin’”. I did a couple beats and I am featured on Lyrics Born’s album that just dropped. I also did a song on Kid Sister’s upcoming debut album. On the remix tip, I just got commissioned to do a remix for Platinum Pied Piper’s first single off their upcoming release. I’m working with everyone in the Honor Roll on their respective projects. I am also finishing up my album and shopping it as we speak. We takin’these habitual truants back to class!

Are there new up and coming artists currently that you are feeling? I saw that you did a remix for the Carps’ song “The Tumultuous Adventures of JJ Iscariot & the Insatiable Booty Fanatic.” That shit was hot!

The Carps are the homies! As far as new artists, there are a couple that I’m feeling. I’ve been on Janelle Monae for a minute. She’s out of Atlanta and just got signed to Bad Boy. She’s about to make a crazy impact. Santogold is also a monster. I’m feeling her project real tough right now. I’m also anticipating J*Davey’s upcoming project.

Lately, hip-hop has been labeled by media heads as this being the “age of ringtone rap.” How do you feel about this? How do you feel about the whole playing field of hip-hop as a whole right now? Do you believe that your influence can be a great impact on the music world?

It’s funny because the very term “Ringtone Rap” is telling of where the game is. In its current inception, mainstream hip-hop is largely dictated by commerce and not art. Much of the music that surfaces is a reaction to what is popular, an attempt by labels with artists and producers (read “indentured servants”) trying to jump on the bandwagon (which is now sitting on 24”s, of course!). That sounds harsh considering I like some of this “ringtone rap”. I feel that music production tools have become more cost effective and user friendly. Now aspiring beatmakers can make music cheap and fast. I think this is a good competitive environment because it forces the cream to rise to the top. The only issue I have with the current state of hip-hop is the lack of importance placed on originality and musical legacy. It seems that newcomers are just making music, disregarding unspoken rules because they haven’t been educated on the game. I believe that this is my primary function. I believe any sound has the ability to make an impact; its all about it being relevant to the audience. I chose to lead by example. I make music for people like me. People who love all kinds of food and aren’t scared when it touches on the plate. Funny thing is, I’m finding a whole lot of people who have the appetite and just need a suggestion on where to dine.

What are your top five favorite producers of all-time; who are your top five favorite bands and who are your top five favorite bands?

This is a super hard question… My answers change from week to week, with the same revolving casts and players… There are just too many strong frontrunners to name…

In no particular order:

Top Producers: The Neptunes, Dilla, DJ Quik, James Murphy, The Soulquarians…

Top five Artists: Outkast, N.E.R.D., Sade, Prince, Tears for Fears

If you could work with any musical band or artist (dead or alive), who would you want to work with?

This is a hard one… Stevie Wonder, Raphael Saadiq, Todd Rundgren, Dilla, Big L, Stereolab…

The [RE]mixtape Vol.2” is a free download on Trackademicks’ Myspace page and it is definitely the most complete release I have heard this year so far. He remixes artists such as Snoop Dogg and Pharrell to even bands such as the Editors. Make sure to look out for any production slated by Track; it’s sure to keep your ass dancin’ and your head noddin’ the whole musical experience. Thanks, Track for the opportunity, brah. You have one hell of a bright future ahead of you.

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